Immersive Game of Thrones

Winter is coming, which means that there is less and less chance to warm up in the sun. You want to see the shores of the Adriatic or Corcovado in Brazil. People are not yet able to move through space, but it is possible to transfer a user to a new computer-generated world. Such a world is created by means of immersive technology that are augmented, mixed, expanded and virtual reality.


Augmented Reality (AR) uses space in present time and creates virtual objects in it. AR actively implements IKEA. As early as 2013, the company launched an app that uses AR to superimpose three-dimensional models of goods on a real-time camera, with an indication of where the buyer wants to place the furniture. AR will require a mobile phone or an AR headset. Mixed Reality (MR) is the introduction of virtual objects into the real world in order to expand its functionality, as well as the interaction of real and virtual objects in “here and now” mode, through mutual addition and transformation. Virtual reality (VR) is a near-reality, three-dimensional environment in which objects and scripts seem so real that the brain, based on sensory information, recognizes this environment as existing. For VR you will need a virtual reality headset or helmet.  In the game industry, one notable example is Creative Mobile’s Into the Radius. Thanks to VR, you can explore the anomalous zone and experience the atmosphere of the post-apocalyptic USSR. In the hardcore setting of the universe Into the radius, inspired by a series of books by S. T. A. L. K. E. R., the developers provided players with realistic weapons and a large number of artifacts that made immersion into the inhuman world of Radius feel real.

IDC predicted that global spending on augmented virtual reality would increase at an accelerated rate after the coronavirus pandemic and reach $78 billion by 2024, compared to the $12 billion spent this year. In Russia, the VR and AR market grew by 16% by the end of 2020.  Technologies have been developed in entertainment and marketing markets, but are also being introduced in industry, education, health and consumer services. In Moscow, residents and guests of the city can see MR elements in the historical park «Russia – My History». And plunge into VR reality in the VR Gallery project, where you can walk through the halls and exhibitions of famous museums.

As for the possibility of seeing the world without climbing from the sofa, the National Geographic VR service is able to send a user to the ancient city of Machu Picchu. Alcove will be a good choice for family walks in a hot air balloon or a trip to a virtual car. The Wander app will help travellers to see the gardens of the Taj Mahal, walk along the London Bridge. And all of this using Google card data.