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7-8%

ROI [7d]

> 25%

RR [2d]

> 10%

RR [7d]

War and Order was the start point for our long-term cooperation with Camel Games. For several years we helped to achieve and retain leading position on a competitive environment of strategic games. Due to our broad experience in the game field and detailed strategy we even exceeded the KPI. Want to know more – read our case!

MAIN GOALS

  • Acquisition of loyal users and increase of engagement in the game

  • Increase of in-app monetization

KPI

  • RR 1st day >25%
  • CR in in-app purchases
  • CR in 5 level achievement
  •  

SOLUTIONS

  • Loyal users. It was important to find the killer-feature of this game and attract users, who will be loyal to it. For that aim we made a look-a-like on a basis of purchase list and promote game through segments
  • Monetization. We decided to concentrate on solvent auditory, thus we target on 25-45 years, and it gave us the necessary level of ROAS

Client

Camel Games

Mobile app

War and Order

Product

Strategy mobile game

Platforms

Sources