7-8%
ROI [7d]
> 25%
RR [2d]
> 10%
RR [7d]
War and Order was the start point for our long-term cooperation with Camel Games. For several years we helped to achieve and retain leading position on a competitive environment of strategic games. Due to our broad experience in the game field and detailed strategy we even exceeded the KPI. Want to know more – read our case!
MAIN GOALS
Acquisition of loyal users and increase of engagement in the game
Increase of in-app monetization
KPI
- RR 1st day >25%
- CR in in-app purchases
- CR in 5 level achievement
SOLUTIONS
- Loyal users. It was important to find the killer-feature of this game and attract users, who will be loyal to it. For that aim we made a look-a-like on a basis of purchase list and promote game through segments
- Monetization. We decided to concentrate on solvent auditory, thus we target on 25-45 years, and it gave us the necessary level of ROAS
Client
Camel Games
Mobile app
War and Order
Product
Strategy mobile game
Platforms
Sources
