< 10%

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DDR

15,8K 

installs, every month

After the mass exodus of ads companies from Russian market, OEM sources became an effective substitute. These sources have a fairly high level of user trust. Advertising on OEM sources is native due to its placement and is perceived as a built-in part of the phone. We tell how with the help of OEM-sources it was possible to reduce the cost of advertising mobile application «VseIntsrumenti» by half, while ensuring stable conversion into the installation.

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MAIN GOALS

  • Reduce DRR to 10% and below organic traffic.
  • Ensure stable conversion to installation.

 

 

KPI

  • DDR 10% on Appnext 
  • Installs from 13K per month

 

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SOLUTIONS

  • Choose the following ad formats:

    • Recommendations in apps and widgets.
    • Preset.
  • Creatives for the selected formats are application icons. They are more native than banners, as they are better embedded in the platform’s context.

 

 

 

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Client

Vse Intsrumenti

Mobile app

Vse Intsrumenti

Product

eСom app

Platforms

андроид

Sources