< 10%
DDR
15,8K
installs, every month
After the mass exodus of ads companies from Russian market, OEM sources became an effective substitute. These sources have a fairly high level of user trust. Advertising on OEM sources is native due to its placement and is perceived as a built-in part of the phone. We tell how with the help of OEM-sources it was possible to reduce the cost of advertising mobile application «VseIntsrumenti» by half, while ensuring stable conversion into the installation.
MAIN GOALS
- Reduce DRR to 10% and below organic traffic.
- Ensure stable conversion to installation.
KPI
- DDR 10% on Appnext
- Installs from 13K per month
SOLUTIONS
Choose the following ad formats:
- Recommendations in apps and widgets.
- Preset.
- Creatives for the selected formats are application icons. They are more native than banners, as they are better embedded in the platform’s context.
Client
Vse Intsrumenti
Mobile app
Vse Intsrumenti
Product
eСom app
Platforms
Sources
Vladimir Gryaznov
Marketing specialist «VseIntsrumenti»
Adsup.me is an amazing team! Our cooperation has borne fruit already on the first weeks of work. Adsup is very sensitive to work with the client, feel his «pain» and know how to eliminate it, I think due to this we have achieved results that exceed our expectations. Good for you!