After the mass exodus of ads companies from Russian market, OEM sources became an effective substitute. These sources have a fairly high level of user trust. Advertising on OEM sources is native due to its placement and is perceived as a built-in part of the phone. We tell how with the help of OEM-sources it was possible to reduce the cost of advertising mobile application «VseIntsrumenti» by half, while ensuring stable conversion into the installation.
Choose the following ad formats: