>600000
Installs on iOS
№3
TOP Google Play «Overall»
RR [2d]
iOS > 34%
Android > 41%
Yula is a popular e-comm app on the Russian market. Our aim was to scale the ad campaign and put the app on the top! Defining competitive advantages of the app. Preparing and testing creatives with best offer for your money
MAIN GOALS
Acquisition of loyal users on the Russian market
Increase awareness of the brand
Leading positions on Google Play and App Store
KPI
- CPA for the in-app purchase
- Stable and high-quality traffic
SOLUTIONS
- New loyal users. Attract them through additional services: opportunity to provide search results customized to the user’s geolocation, and to make in-app calls or messaging
- Awareness of the brand. Using complex marketing approach for the ad campaign
Client
Mail.ru
Mobile app
Yula
Product
eCommerce app
Platforms
Sources
Dmitry Vdovin
Head of project marketing, «Yula»
«We’ve chosen Adsup among few best UA agencies to run the advertising campaign of “Youla” project. The quality of their services was the main decision-making factor of all. Adsup support service available almost 24/7, which is extremely important for us. Moreover, they do promptly resolve any campaigns modification request in the proper professional way to deliver the needed volumes of qualitative traffic. We are pleased to cooperate with Adsup and we are looking forward to continue doing business together.»