fbpx

>600000

Installs on iOS

№3

TOP Google Play «Overall»

RR [2d]

iOS > 34%
Android > 41%

Yula is a popular e-comm app on the Russian market. Our aim was to scale the ad campaign and put the app on the top! Defining competitive advantages of the app. Preparing and testing creatives with best offer for your money

MAIN GOALS

  • Acquisition of loyal users on the Russian market

  • Increase awareness of the brand

  • Leading positions on Google Play and App Store

KPI

  • CPA for the in-app purchase
  • Stable and high-quality traffic
  •  

SOLUTIONS

  • New loyal users. Attract them through additional services: opportunity to provide search results customized to the user’s geolocation, and to make in-app calls or messaging
  • Awareness of the brand. Using complex marketing approach for the ad campaign

Client

Mail.ru

Mobile app

Yula

Product

eCommerce app

Platforms

Sources