243%
more registrations in app
228%
more installs, every month
«Maxim» – service of taxi ordering, delivery and cargo transportation. In 2007, released a mobile app that ranked as number 2 on the App Store and number 4 on Google Play in 2021. To further assert its position in the market, the company turned to Adsup.me.
The team of the agency determined the company’s terms: from the summer of 2022 to the present.
MAIN GOALS
- Increase the number of registrations in the «Maxim» app, taking into account the specified CPA and brand style
KPI
- CPA within the confines of the client
- Show all USP apps in creatives
- Increase the number of installs each month by 200%
- Increase monthly registrations by 200%
SOLUTIONS
Selected VK and PCIA as sources for event optimization
Dozens of approaches and hypotheses were created. Each of them corresponded to the style of the brand. Top 3 included: hypothesis «Mascot», hypothesis «Interface», Hypothesis «Promocode»
Client
«Maxim» taxi
Mobile app
«Maxim» taxi
Product
Ride-hailing app
Platforms
Sources
Alexei Shusharin
«Maxim» taxi partner marketing manager
It’s nice to deal with the professionals involved. Adsup.me team shows results that not all partners can achieve. Despite the fact that we have in-house team, cooperation with the agency for us has a high value.