243%

more registrations in app

228%

 

more installs, every month

«Maxim» – service of taxi ordering, delivery and cargo transportation. In 2007, released a mobile app that ranked as number 2 on the App Store and number 4 on Google Play in 2021. To further assert its position in the market, the company turned to Adsup.me. 

The team of the agency determined the company’s terms: from the summer of 2022 to the present.

 

Hola

MAIN GOALS

  • Increase the number of registrations in the «Maxim» app, taking into account the specified CPA and brand style

 

KPI

  • CPA within the confines of the client  
  • Show all USP apps in creatives
  • Increase the number of installs each month by 200%
  • Increase monthly registrations by 200%

SOLUTIONS

  • Selected VK and PCIA as sources for event optimization 

  • Dozens of approaches and hypotheses were created. Each of them corresponded to the style of the brand. Top 3 included: hypothesis «Mascot», hypothesis «Interface», Hypothesis «Promocode»

 

Client

«Maxim» taxi

Mobile app

«Maxim» taxi

Product

Ride-hailing app

Platforms

андроид

Sources