PARTY TIME – modern loft space for parties with games, movies and karaoke
Previously all traffic was directed to the site with the goal of «transitions». Creatives were used only in the tape on the format of the carousel. The daily budget was 50,000 RUB , the audience was not segmented either.
What are the main errors we have highlighted:
Improve the quality of incoming traffic to the site, increase the conversion to the application and then – to purchase through Vkontakte
Developed the BIG IDEA advertising campaign – «The best place for your PARTY» and thought out spot-offs, coming from the «pains» of each target audience.
Sent traffic to the site and promotion posts in the group. By formats – used universal recording, carousel and stories format for the stories and clips themselves.
Set the daily budget for the test advertising campaign from 7,000 RUB with a further multiple increase (15,20,25,35,000). The targets were transitions, click payments, conversions and screenings, and segmented audiences.