> 2M$
Revenue
> 1M
Installs
TOP
№7 Google Play «Overall»
№5 App Store Overall
More than $2M of revenue gained only from non-organic traffic. Many companies consider working with an agency simply as an opportunity to get additional traffic, thereby missing out on the investment component. After successful advertising campaign ran by Adsup, PerBlue sold Dragon Soul to GREE for $35M!
MAIN GOALS
Russian market penetration
Acquisition users with high LTV
Increase the popularity of the game
KPI
- Stable high volume of installs
- CR to paying users, ROAS
- RR 1st day > 25%
SOLUTIONS
- Entering Russian market. Constant producing dozens of video and image ad creatives.
- Testing different approaches and daily analysis LTV. The main goal was to attract not just users with acceptable RR, but with high buying power. We used primarily segmentation to gain these users, we did look-a-like on the basis of payment list, and this strategy gave us this fantastic ROAS
Client
PerBlue
Mobile app
Dragon Soul
Product
an RPG mobile game
Platforms
Sources
Andy Jennings
Marketing manager, «PerBlue»
«Adsup team was very helpful in growing our game internationally. Whole team were always very responsive, receptive to feedback and constantly pushing for quality traffic. We hope to work together more in the future!»