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> 2M$

Revenue

> 1M

Installs

TOP

№7 Google Play «Overall»
№5 App Store Overall

More than $2M of revenue gained only from non-organic traffic. Many companies consider working with an agency simply as an opportunity to get additional traffic, thereby missing out on the investment component. After successful advertising campaign ran by Adsup, PerBlue sold Dragon Soul to GREE for $35M!

MAIN GOALS

  • Russian market penetration

  • Acquisition users with high LTV

  • Increase the popularity of the game

KPI

  • Stable high volume of installs
  • CR to paying users, ROAS
  • RR 1st day > 25%

SOLUTIONS

  • Entering Russian market. Constant producing dozens of video and image ad creatives.
  • Testing different approaches and daily analysis LTV. The main goal was to attract not just users with acceptable RR, but with high buying power. We used primarily segmentation to gain these users, we did look-a-like on the basis of payment list, and this strategy gave us this fantastic ROAS

Client

PerBlue

Mobile app

Dragon Soul

Product

an RPG mobile game

Platforms

Sources