> 100 000
of users have sold/bought a vehicle
6 months
holding the leading position in «Shopping» category
TOP Google Play
One of the most popular car buying/selling apps turned to us for user acquisition.
Analyze of costumer’s in-app requests helped us to create a new sort of Ads that break stereotypes and grow the business faster than Formula 1 car. Creation of advertising approaches based on different functions of the service: not only selling or buying a vehicle, but also a full range of accompanying services. All it was made in order to help people in rethinking of the buying car activity.
How did we deal with this task?
MAIN GOALS
Acquire users with high buying power
Increase awareness of the app
Reach leading position on the market
KPI
- Increasing of app awareness
- Stable and high-quality traffic
- CPA on an attempt to contact the seller for an announcement in Auto.ru app. Time for CPA – 7days from install
SOLUTIONS
- App awareness. Hightlight a new Auto.ru vision through creative approaches with additional services: to find parts and service centers, to estimate the cost of a car, to check its documentation and etc.
- Stable traffic. Expanding the target audience and keeping involvement in the app. Optimization of all active campaigns on a regular basis
- Increasing quantity of purchases. Turning auto purchase into impulsive category
Client
Yandex
Mobile app
Auto.ru
Product
selling/buying car app
Platforms
Sources
Aleksey Trusov
Project Mobile Marketing Team Leader in «Auto.ru (Yandex)»
«We cooperate with Adsup for one year already and so far completely satisfied with the quality of services they provide. Their team is always in touch, they work very coordinated and quickly solves the tasks we set, and always have a creative solution to offer. Adsup acquire good volumes of traffic and it’s quality meets all the conditions of the advertising campaign. We hope to continue successful cooperation in future.»