6M
Installs
92%
In - app Registration Rate
3M
Organic installs
It will take you about 2 minutes to read this case; during this time we will reveal to you some of the creative approaches and the results of testing them
Great ad creatives allowed the app to get a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. Effective ads, created by our designers, made the path of this application in Russia and Europe as easy and simple as possible
MAIN GOALS
Expansion into Russian and European market
Stable traffic to provide systematic server capacity
Daily large inflow of top quality traffic
High level of loyal users
KPI
- CTR from main sources > 1% (Facebook, MyTarget)
- Average CTI > 15-20%
- More than 6 000 installs daily
*Facebook activities are extremist and are prohibited in Russia.
SOLUTIONS
- Optimization of all active campaigns on a regular basis
- Scale up the most effective campaigns
- Creation of the new hypotheses and approaches: development branches, action, city builder, tower defense, shooter
- Add additional traffic sources as in-app & TikTok
Client
Camel Games
Mobile app
Age of Z
Product
an RTS mobile game
Platforms
Sources
Wendy Wong
Overseas Senior Market Manager «Camel games»
«We are working with Adsup for about one year. You helped us to come on Russian and European market. During our campaign you brought us good volumes with good users in our game.»