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6M

Installs

92%

In - app Registration Rate

3M

Organic installs

It will take you about 2 minutes to read this case; during this time we will reveal to you some of the creative approaches and the results of testing them

Great ad creatives allowed the app to get a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs.  Effective ads, created by our designers, made the path of this application in Russia and Europe as easy and simple as possible

MAIN GOALS

  • Expansion into Russian and European market

  • Stable traffic  to provide systematic server capacity

  • Daily large inflow of top quality traffic

  • High level of loyal users

KPI

  • CTR from main sources > 1% (Facebook, MyTarget)
  • Average CTI > 15-20%
  • More than 6 000 installs daily
  •  

SOLUTIONS

  • Optimization of all active campaigns on a regular basis
  • Scale up the most effective campaigns 
  • Creation of the new hypotheses and approaches: development branches, action, city builder, tower defense, shooter
  • Add additional traffic sources as in-app & TikTok
  •  

Client

Camel Games

Mobile app

Age of Z

Product

an RPG mobile game

Platforms

Sources