ZakaZaka

To push the app to the Top-5 in “Food&Drinks’ on App Store
To increase amount of traffic
To acquire loyal users

To find the best way to promote the app, we needed information about potential customers including demographics, location, their interests, and lifestyles. This information helped to create a buyer persona, which was a picture of the target customer that we were aimed to reach.
Then we defined several core points of the app, that distinguish it from competitors, to create a unique selling proposition, like: delivery time, promo code, promo events, user friendly feedback. When target audience was defined and USP was created we began to promote Zaka Zaka, generating users with good retention rates and level of in-app orders.
Complex approach is always a good idea in advertising of apps, and as a result we reached all the goals settled by the client.