Results

More than 600 000 installs on iOS.

Target GEO

Russia

TOP Google Play

The 3-d place in Overall Top

RR2d day on iOS

RRd2  > 34%

RR2d day on Android

RRd2 > 41%

“Adsup was chosen to run the advertising campaign “Youla”. Quality of service was a key factor in our decision-making of a pool of partners taking part in “Youla” project. Adsup team is available almost 24/7, that is very important for us. They respond to all the changes in advertising campaign professionally and provide the campaign with essential volumes of traffic and support required quality of it. We are pleased to cooperate with Adsup and we are looking forward to continue doing business together.”

Dmitry Vdovin, Head of project marketing Yula

Goals

Acquisition of loyal users on the Russian market
Increase awareness of the brand
TOP on Google Play and App Store

What we have done

To find the right creative approach to promote Yula we had to make market insights to analyse market threats and to define competitive advantages of the app. We revealed that Yula had several unique options like the opportunity to provide search results customized to the user's geolocation, and to make in-app calls or messaging - what we used to create advertising appeals.
We have tested various orders of buttons, navigation toolbars and etc. on banners and videos, also we used personalized texts and analysed performance dynamics of different approaches to find the most effective ones and to scale them.
Complex marketing approach helped our team to successfully achieve all settled goals.

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Client

Mail.ru

App

Yula

Product

Service

Platforms

Android and iOS

Services

MyTarget

Year

2016-2018