Results

More than 600 000 installs on iOS. 3rd place in «Overall» rating of free apps on Google Play.

Target GEO

Russia

TOP Google Play

3rd place in «Overall» Top

RR [2d], iOS

RR [2d] > 34%

RR [2d], Android

RR [2d] > 41%

“We’ve chosen Adsup among few best UA agencies to run the advertising campaign of “Youla” project.
The quality of their services was the main decision-making factor of all.
Adsup support service available almost 24/7, which is extremely important for us.
Moreover, they do promptly resolve any campaigns modification request in the proper professional way to deliver the needed volumes of qualitative traffic. We are pleased to cooperate with Adsup and we are looking forward to continue doing business together.”

Dmitry Vdovin, Head of project marketing, «Yula»

Goals

  • Acquisition of loyal users on the Russian market
  • Increase awareness of the brand
  • TOP on Google Play and App Store

Our solution

To find the right creative approach to promote Yula we had to make market insights to analyse market threats and to define competitive advantages of the app. We revealed that Yula had several unique options like the opportunity to provide search results customized to the user’s geolocation, and to make in-app calls or messaging – what we used to create advertising appeals.

We have tested various orders of buttons, navigation toolbars and etc. on banners and videos, also we used personalized texts and analysed performance dynamics of different approaches to find the most effective ones and to scale them.

Complex marketing approach helped our team to successfully achieve all settled goals.

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Client

Mail.ru

App

Yula

Product

Service

Platforms

Android and iOS

Services

MyTarget

Year

2016-2018