Results

Adsup generated more than 25 000 installs for only 2 months. CR to booking action was 10%.

Target GEO

Russia, USA, Canada

Loyal users level

>20% on Android and iOS

CR to booking

> 10% on Android and iOS

Loyal User

Android average rate of loyal users 30-35%
iOS average rate of loyal users 20-25%

Goal

Acquisition of loyal users
Increase of the app awareness

What we did

Our team defined that different appeals were better-suited toward certain ads depending on target geo of the app: Russia, USA and Canada. Local differences in tastes, in prices, and in advertising perception - that are only some of the challenges that we had successfully managed while promoting Trivago.
We pay much attention to advertising approaches for every GEO, we try to think locally in order to adapt the advertising message for different target groups. Cooperation with professional translators and compilation of correct texts help us to reach the target audience accurately and to establish the positive perception of the brand.

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Client

Mobpartner

App

Trivago

Product

Travel

Platforms

Android and iOS

Services

MyTarget

Year

2015