Results
Adsup generated more than 25 000 installs for only 2 months. CR to booking action was 10%.
Target GEO
Russia, USA, Canada
Loyalty
> 20% on Android and iOS
CR to booking
> 10% on Android and iOS
Goals
- Acquisition of loyal users
- Increase of the app awareness
Our solution
Our team defined that different appeals were better-suited toward certain ads depending on target geo of the app: Russia, USA and Canada. Local differences in tastes, in prices, and in advertising perception – that are only some of the challenges that we had successfully managed while promoting Trivago.
We pay much attention to advertising approaches for every GEO, we try to think locally in order to adapt the advertising message for different target groups. Cooperation with professional translators and compilation of correct texts help us to reach the target audience accurately and to establish the positive perception of the brand.
