Results

We have generated more than 100 000 installs on Android & iOS. Retention Rate on the 2nd > 25%, in-App registrations > 80%.

Target GEO

Russia

RR [2d], Android & iOS

> 25%

RR [7d], Android & iOS

> 10%

CR in Registrations, Android & iOS

80% 

Goals

  • Acquisition of loyal users
  • Increase the popularity of the game
  • Achieve high Retention Rates and percentage of in-App registrations

Our solution

It was the first round of SW: Sky Arena penetration on the Russian market and Adsup was among the agencies, chosen to perform it.

As the main goal was to increase the number of active loyal players as well as the game popularity in common we started the classic process of execution: identify the target audience, test different approaches and ad creatives and launch the campaign.

As the source of traffic we’ve used not only MyTarget!, but opinion leaders in Vkontakte social network, who provided us with a great volume of qualitative traffic. We were successfully scaled the campaigns up, thus performed classically good with this offer.

We should note, the high-quality promo materials, provided by the advertiser on continuous basis helped us a lot.

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Client

Com2us

App

Summoners War: Sky Arena

Product

Game

Platforms

Android and iOS

Services

MyTarget, VK social exchange

Year

2017-2018