Results

Entering Russian market of strategy games. Promotion of the game and expansion of its foot print in the market.

Target GEO

Russia

Installs

> 30 000 installs on Android & iOS

Goals

  • Acquisition of loyal users
  • Promotion of the game on the Russian market

Our solution

Market of strategy mobile games is a rival environment. To promote Stormfall:Rise of Balur and to make it competitive, we have studied target users, and developed a personalized approach to make advertising efficient.

We used various mechanisms to multiply conversion rate into loyal user, such as interest targeting, case-specific approach in creation of ad materials, and constant optimization of advertising campaigns. Strategy of combined marketing solutions played a positive role in gaining settled aims.

Share

Client

Plarium Global Ltd

App

Stormfall:Rise of Balur

Product

RTS game

Platforms

Android and iOS

Services

MyTarget

Year

2015-2016