Results

For 2 months we have generated more than 40 000 installs on Android and iOS. CR to hotel booking was 5%, CR to air tickets booking was 7%.

Target GEO

Russia

CR to hotel booking

5%

CR to tickets booking

7%

Loyalty

> 23% on Android & iOS

Goals

  • Acquisition of loyal users
  • Increase of engagement in the app

Our solution

In order to perform successful promotion of Momondo application, we’ve developed various differentiated hypotheses based on deep analytics of the following factors: seasonal interest in travel, Increase / decrease in the popularity of different areas for tourism, age of the audience, social groups and interests.

Various combinations of these data gave us a lot of hypotheses, the main task of Adsup was to identify the most effective of them.

Therefore our team have tested various of approaches and analyzed the performance of each hypothesis.
Focused on the most effective approaches, we started to scale them up. Permanent  conjunction with the advertiser, tracking the quality of traffic and its optimization gave good results and helped to achieve all the goals of the campaign set by the Advertiser.

Share

Client

Momondo

App

Momondo

Product

Travel

Platforms

Android and iOS

Services

 MyTarget

Year

2015