Results

The 5th place on the Google Play Store Top, Category “Arcade Games”. The 29th place on Google Play Overall Top.

Target GEO

Russia

Non-incent installs

> 15 000 installs within 3 days of ad campaign

Incent installs

> 22 000 installs within 3 days of ad campaign

Top Google Play

The 5th place on the Top “Arcade games”
The 29th place on the Top Overa

Goal

To push the app to the Top “Arcade Games”
To increase amount of traffic

What we did

The main challenge was to deliver a large amount of traffic in a short period of time - campaign lasted only 3 days. Only for 3 days we have gained more than 22k of incent installs and more than 15k of non-incent. We promoted the app to the 5th place on “Arcade Games” top on Google Play Store.
Combination of effective marketing tools like diverse approaches in ad material creation and wide grasp of targeting mechanisms brought favourable results.
In other words, it is possible to achieve success even within a short lifetime of advertising campaign.
Sufficient experience plays the important role in such cases: it helps to isolate target users fast and to engage them - that’s what Adsup managed with success.

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Client

Supermedia

App

Max Dinoterra

Product

Game

Platforms

Android

Services

MyTarget

Year

Duration of the campaign was 3 days (in 2014)