Results

We have generated more than 150 000 installs on iOS and more than 40 000 installs on Android.

Target GEO

Russia

RR [2d], Android & iOS

RR [2d]  > 59%

In-App registrations on iOS

60%

In-App registrations on Android

55%

Goals

  • Acquisition of loyal users on the Russian market
  • Increase popularity on the messenger
  • High level of in-App registrations

Our solution

Our promotion strategy of Link began with analysis of competitive advantages of the app and it’s environment.

We determined that Link had very easy and user-friendly interface, an option to create a private chat, and an option to send music and video files – that were several advantages of the app that we used in creation of advertising approaches, where we tried to highlight them.

Having clear customer portrait and ideas of how creatives should look like, we have launched the campaign on social platforms of Mytarget. Regular optimization of traffic and tests of new approaches and settings of target were also very useful and gave us good results.

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Client

Mobvista

App

Link

Product

Messenger

Platforms

Android and iOS

Services

MyTarget

Year

2016