Link

Acquisition of loyal users on the Russian market
Increase popularity on the messenger
High level of in-app registrations

Our promotion strategy of Link began with analysis of competitive advantages of the app and it’s environment.
We determined that Link had very easy and user-friendly interface, an option to create a private chat, and an option to send music and video files - that were several advantages of the app that we used in creation of advertising approaches, where we tried to highlight them.
Having clear customer portrait and ideas of how creatives should look like, we have launched the campaign on social platforms of Mytarget. Regular optimization of traffic and tests of new approaches and settings of target were also very useful and gave us good results.