Results

Latin America penetration & worldwide increase of brand awareness. More than 250 000 installs on Android & iOS during 10 months were gained. More than 750 000 orders were made through the app.

Installs

250 000

Amount of orders

750 000

Registrations

86% installs convert to registrations

TOP Google Play Overall

9 place

“We have been working with Adsup for one year and we are very pleased with our cooperation. Adsup team works in a quick and efficient way and, what is very important, they are always in touch. Adsup brings large volumes of high qualitative traffiс within a short time. May the Force of Facebook be with you!”

Dzhulustan Matveev, Head of digital marketing, inDriver

Goals

Maximize the number of paying users and revenue earning potential
Acquisition of loyal users across different countries
New markets enter

Our solution

The efficient advertising approach to each and every GEO is the foundation of our solutions with inDriver in particular and almost any advertiser in common. Our core challenges were connected with local cultural differences, such as ways of advertising perception, safety level in different regions, special aspects of localization; even different music tastes and sense of humour played the role - and that’s not the whole list.
Regardless of multiple complications, we’ve successfully managed all the challenges in close cooperation with inDriver.
As we pay so much attention to advertising approaches for every GEO, we try to think locally in order to adapt the advertising message for different target groups. Cooperation with professional translators and compilation of correct texts help us to reach the target audience accurately and to establish the positive perception of the brand.

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Geo

Colombia, Brazil, South Africa, Dominican Republic, Honduras, Panama, Mexico, Ecuador, Chile, Russia, Tanzania, USA

Client

InDriver

App

InDriver

Product

Taxi app

Platforms

Android and iOS

Services

Facebook, MyTarget

Year

2018 – till now