Results

Latin America penetration & worldwide increase of brand awareness. More than 550 000 installs on Android & iOS during 10 months were gained. More than 1 050 000 orders were made through the app.

Installs

> 850 000

In-app Orders

> 1 650 000

Registrations

86% installs convert to registrations

TOP Google Play «Overall»

9 place

«We’ve been working with Adsup for one year already and very pleased about our cooperation so far. Adsup team do their job in a quick and efficient way. Moreover, they are always in touch, which is very important for us. They are among few partners, those deliver large volumes of qualitative traffic within a short time. May the Force of Facebook be with you!»

Dzhulustan Matveev, Head of digital marketing, «inDriver»

Goals

  • Maximize the number of paying users and revenue earning potential
  • Acquisition of loyal users across different countries
  • New markets enter

Our solution

The efficient advertising approach to each and every GEO is the foundation of our solutions with inDriver in particular and almost any advertiser in common. Our core challenges were connected with local cultural differences, such as ways of advertising perception, safety level in different regions, special aspects of localization; even different music tastes and sense of humour played the role – and that’s not the whole list.

Regardless of multiple complications, we’ve successfully managed all the challenges in close cooperation with inDriver.
As we pay so much attention to advertising approaches for every GEO, we try to think locally in order to adapt the advertising message for different target groups. Cooperation with professional translators and compilation of correct texts help us to reach the target audience accurately and to establish the positive perception of the brand.

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Geo

Colombia, Brazil, South Africa, Dominican Republic, Honduras, Panama, Mexico, Ecuador, Chile, Russia, Tanzania, USA

Client

InDriver

App

InDriver

Product

Taxi app

Platforms

Android and iOS

Services

Facebook, MyTarget

Year

2018 – till now