Heroes vs Darkness

To acquire loyal users on the Russian market
To increase game awareness

To help Heroes vs. Darkness break forth on the market of mobile RPG games we had to define target users and what’s more important to create effective advertising approach.
We have applied various mechanisms of advertising to increase conversion rate of loyal users, for example, we tested targeting interests and app-specific creatives. We used different combinations of design elements in the creation of ad materials and ad texts. Also we monitored level of efficiency of different approaches to find the best ones and to scale them.
Due to combined marketing solutions we have reached the goals that were important to the client.