Results
More than 30 000 installs were made on Android and iOS, Retention Rate 2nd day was more that 30%.
Target GEO
Russia
ROI [7d]
ROI [7] iOS - 10%
ROI [7] Android - 15%
RR [2d], RR [7d] on iOS & Android
RRd2 >30% | RRd7 - 10%
Loyalty
Android - 30-35% | iOS - 20-25%
average rate of loyal users
Goals
- To acquire loyal users on the Russian market
- To increase game awareness
Our Solution
To help Heroes vs. Darkness break forth on the market of mobile RPG games we had to define target users and what’s more important to create effective advertising approach.
We have applied various mechanisms of advertising to increase conversion rate of loyal users, for example, we tested targeting interests and app-specific creatives. We used different combinations of design elements in the creation of ad materials and ad texts. Also we monitored level of efficiency of different approaches to find the best ones and to scale them.
Due to combined marketing solutions we have reached the goals that were important to the Advertiser.
