Results

More than 30 000 installs were made on Android and iOS, Retention Rate 2nd day was more that 30%.

Target GEO

Russia

ROI [7d]

ROI [7] iOS - 10%
ROI [7] Android - 15%

RR [2d], RR [7d] on iOS & Android

RRd2 >30% | RRd7 - 10%

Loyalty

Android - 30-35% | iOS - 20-25%
average rate of loyal users

Goals

  • To acquire loyal users on the Russian market
  • To increase game awareness

Our Solution

To help Heroes vs. Darkness break forth on the market of mobile RPG games we had to define target users and what’s more important to create effective advertising approach.

We have applied various mechanisms of advertising to increase conversion rate of loyal users, for example, we tested targeting interests and app-specific creatives. We used different combinations of design elements in the creation of ad materials and ad texts. Also we monitored level of efficiency of different approaches to find the best ones and to scale them.
Due to combined marketing solutions we have reached the goals that were important to the Advertiser.

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Client

Radium Games

App

Heroes vs. Darkness

Product

RPG Game

Platforms

Android and iOS

Services

MyTarget

Year

2015-2016