Results

More than 30 000 installs were made on Android and iOS, Retention Rate 2-d day was more that 30%.

Target GEO

Russia

ROI 7 day

ROI [7] iOS - 10% | ROI [7] Android - 15%

RR2D and RR7D on iOS & Android

RRd2 >30% | RRd7 - 10%

Loyal User

Android average rate of loyal users 30-35%

iOS average rate of loyal users 20-25%

Goal

To acquire loyal users on the Russian market
To increase game awareness

What we did

To help Heroes vs. Darkness break forth on the market of mobile RPG games we had to define target users and what’s more important to create effective advertising approach.
We have applied various mechanisms of advertising to increase conversion rate of loyal users, for example, we tested targeting interests and app-specific creatives. We used different combinations of design elements in the creation of ad materials and ad texts. Also we monitored level of efficiency of different approaches to find the best ones and to scale them.
Due to combined marketing solutions we have reached the goals that were important to the client.

Share

Client

Radium Games

App

Heroes vs. Darkness

Product

RPG Game

Platforms

Android and iOS

Services

MyTarget

Year

2015-2016