Results

Subscribes: 600 000! The app got into music tops on App Store and Google Play. Popularity of the app was increased.

Subscribe

600 000

Installs

1 500 000

Top Google Play, Music Category

3 place

Top App Store, Music Category

2 place

“We have cooperated with Adsup for more than 1 year! And we always got a lot of support and profit as well!”

Anton Morozov, Head of mobile, Guvera

Goals

Increase brand awareness
Acquisition of loyal users
Increase amount of registrations through the app

Our solution

Initially we’ve launched an advertising campaign in testing mode in order to evaluate the potential of the app for the Russian market and to indicate the target audience. According to the testing results, we’ve suggested that the App can be interesting for a wide audience.
As a primary approach we’ve decided to combine the sources of traffic and launch the advertising campaigns through the MyTarget! - Russian leading advertising platform, as well as direct advertising the communities of Russian social network VKontakte.
Using this strategy we’ve successfully acquired the significant number of paying users in compliance of high KPI’s, such as Retention Rate and Percentage of Registrations.

Share

Client

Guvera

App

Guvera Music

Product

Music app

Platforms

Android and iOS

Services

MyTarget

Year

2015