Results

Subscribes: 600 000! The app got into music tops on App Store and Google Play. Popularity of the app was increased.

Subscribe

40% installs convert to subscriber

Installs

1 500 000

TOP Google Play, «Music» Category

3rd place

TOP App Store, «Music» Category

2nd place

«We cooperate with Adsup for more than 1 year already. During the whole period of our cooperation Adsup helps us to receive very good profit.»

Anton MorozovMarketing & Content Relations Manager, «Guvera»

Goals

  • Increase brand awareness
  • Acquisition of loyal users
  • Increase amount of registrations through the app

Our solution

Initially we’ve launched an advertising campaign in testing mode in order to evaluate the potential of the app for the Russian market and to indicate the target audience. According to the testing results, we’ve suggested that the App could be interesting for a wide audience.

As a primary approach we’ve decided to combine the sources of traffic and to launch the advertising campaigns through the MyTarget – Russian leading advertising platform, as well as direct advertising in the communities of Russian social network VKontakte.

Using this strategy we’ve successfully acquired the significant number of paying users in compliance of high KPI’s, such as Retention Rate and Percentage of Registrations.

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Client

Guvera

App

Guvera Music

Product

Music app

Platforms

Android and iOS

Services

MyTarget

Year

2015