Guvera Music

Increase brand awareness
Acquisition of loyal users
Increase amount of registrations through the app

Initially we’ve launched an advertising campaign in testing mode in order to evaluate the potential of the app for the Russian market and to indicate the target audience. According to the testing results, we’ve suggested that the App can be interesting for a wide audience.
As a primary approach we’ve decided to combine the sources of traffic and launch the advertising campaigns through the MyTarget! - Russian leading advertising platform, as well as direct advertising the communities of Russian social network VKontakte.
Using this strategy we’ve successfully acquired the significant number of paying users in compliance of high KPI’s, such as Retention Rate and Percentage of Registrations.