Results

For 3 months we’ve generated more than 70 000 installs on number of Tier 1 geos.

RR [2d], Android & iOS

RR [2д] > 25%

ARPU, Android & iOS

$0,5 - $1 depends on GEO

Goals

  • Acquisition of loyal users
  • Popularization of the game
  • Optimization in perspective of ARPU

Our solution

The offer of Guild of Heroes was one of the first large-scale on Facebook with high variety of target geos. Therefore the adaptation of ad creatives and approaches depends on geo was the primary goal to achieve: localization and production of ad creatives sets due to the perspective of specific geo.
As the primary target of advertisers was the revenue boost, we’ve created a huge number of campaigns in order to perform effective ARPU optimization.

As a result we’ve acquired not simply 70K of users, but 70K of high LTV players.

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Target GEO

Spain, Canada, Switzerland, Czech Republic, Germany, Denmark, France, Israel, Italy, Netherlands, Norway, Russia, United Arab Emirates, United Kingdom, United States

Client

Bit.Games

App

Guild of Heroes

Product

Game

Platforms

Android and iOS

Services

Facebook

Year

2017