GetTaxi

• Acquisition of loyal user on the Russian market
• Rise of the app awareness
• Reach TOP-5 in «Travel» category on App Store

Generally, we begin promotion of any app with estimation of competitive advantages of the product, and GetTaxi wasn’t an exception.

Competitor analysis in the niche, pricing, positive references in the media helped is to define that we should focus on price policy of the app in advertising, because that was really attractive to the target user.
Moreover, GetTaxi was among the first who made possible to watch where the car was on the in-app map in real time and we used this feature in advertising as well.
Popular social media platforms were used to increase brand awareness and traffic volumes. Promotion strategy was elaborated based on the Advertiser’s goals.