Results
In cooperation with associated company of Rebound OY, Adsup LLC successfully penetrated Dragon Soul on the Russian market and brought it to the leading positions of Russian Stores. Adsup performed so by acquiring the great volume of paying users in compliance with high KPI’s, such as ROI & Retention Rate.
Revenue
+ 2 000 000 $
Installs
+ 1 000 000
Top Google Play «Overall»
7 place
Top App Store Overall
5 place
«Adsup team was very helpful in growing our game internationally. Whole team were always very responsive, receptive to feedback and constantly pushing for quality traffic. We hope to work together more in the future!»
Andy Jennings,Marketing manager, «PerBlue»
Goals
- Dynamic Russian market penetration
- Acquisition of paying users
- Increase brand awareness
- Daily promotion operations performance
Our solution
One and a half months after the launch of campaign, Dragon Soul key performance indicators ramped up. According to mobile analytics platform App Annie,the performance of Dragon Soul on the Russian market achieved the highest results in comparison with other markets. Russian market penetration was achieved successfully.
We used customized approach in design of ad materials to reach Retention Rate 2d day > 20% and to hold it stable.
Our media buying team used previous experience of working with the common games and adapted it to the project.
The main Advertiser’s goal to be sought was ROI. We lined up with 7% of ROI on the 7th day – and that was what Advertiser desired, so all objectives of the campaign were achieved.
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Client
PerBlue
App
Dragon Soul
Product
an RPG mobile game
Platforms
Android and iOS
Services
Facebook, MyTarget
Year
2015-2018