Results

For 3 years of cooperation with PerBlue, Adsup team acquired more than 1M of users directly by paid acquisition and 3M users by organic boost. More than $2M of revenue, and only produced by users, acquired by paid acquisition. Recently after we’ve stopped our cooperation PerBlue sold Dragon Soul to GREE for $35M.

Revenue

+ 2 000 000 $

Installs

+ 1 000 000

Top Google Play «Overall»

7 place

Top App Store Overall

5 place

«Adsup team was very helpful in growing our game internationally. Whole team were always very responsive, receptive to feedback and constantly pushing for quality traffic. We hope to work together more in the future!»

Andy Jennings,Marketing manager, «PerBlue»

Goals

  • Russian market penetration;
  • Acquisition of active users;
  • Increase the popularity of the application.

Our solution

Our subsidiary of Rebound Mobile exclusively represented Dragon Soul in Russia. At the first stage, the game was fully localized for Russian-speaking users. The second stage was the acquisition of loyal users. We used our internal media buying, as well as leading traffic suppliers in Russia and all the best sources: MyTarget, Facebook, in-app ads and others. Every day, adhered to the following scheme of work:
– A team of Adsup media buyers and third-party agencies were looking for new approaches.
– Our designers produced dozens of video and image ad creatives.
– Complete analysis of all traffic for each source.
– Identify and disconnect traffic sources that do not satisfy the set KPI, in the context of ROAS and Retention Rate. Scale up the best performing campaigns

For three years of work, we have worked all possible audiences and have found the perfect approach to promotion for each.
Dragon Soul was in the TOP 10 in the App Store Russia and Google Play Russia in the category “Games” for two years. During peak periods, the Dragon Soul reached the 7th place in the App Store Overall and 5th place in the Google Play Overall.

For 3 years of cooperation with PerBlue, Adsup team acquired more than 1M of users directly by paid acquisition and 3M users by organic boost. More than $2M of revenue, and only produced by users, acquired by paid acquisition. Recently after we’ve stopped our cooperation PerBlue sold Dragon Soul to GREE for $35M.

We were able to target Dragon Soul not only on the male audience but also the female, thanks to the excellent design and element of humor, all the characters had a funny “trick”. Such results were achieved thanks to the unusual and new mechanics of the game for 2015.

We thank all our partners who participated in the promotion of the game Dragon Soul.

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Client

PerBlue

App

Dragon Soul

Product

an RPG mobile game

Platforms

Android and iOS

Services

Facebook, MyTarget

Year

2015-2018