Results
We’ve significantly increased the popularity of this mobile dating app. About 590 000 paying users been engaged.
More than 1 500 000 installs were made on Android & iOS.
Installs
1 500 000
Paying users
590 000
ARPU 7 day
$5
ARPU 30 day
$23
“Adsup created a lot of awesome creatives and videos for us. Adsup team was very helpful in growing our app internationally. They did all they can for our app.”
Manager working in a famous dating app
Goals
Acquisition of loyal users
Increase brand awareness
Increase amount of registrations and paying users
Our solution
Working with dating apps always turns into an interesting experience, because it gives the opportunity to test different hypotheses about what attracts people in each other and what might be a key point of two people get a match. We’ve developed a lot of different advertising approaches based on human emotional behavior and it’s personalization.
A lot of tests based on the age and social activities of the audience have been made, and, predictably, most of our supposals were true.
We’ve successfully reached target audience and acquired the number of loyal paying users, what was important for the client.
Share
Client
Dating app
App
Dating app
Product
Dating
Platforms
Android and iOS
Services
Facebook, MyTarget
Year
2015-2016