Castle Clash

To push the app to the Top “Arcade Games”
To increase the volume of traffic

As the major advertiser’s goals was to push the game to the top of the market overall, as well as ongoing paying users acquisition, we’ve decided to significantly increase the amount of players at first for successful pushing the game to the top. We performed so targeting on the wide audience with a popularised ad creatives, which deliver high conversion rate, but not so impressive Retention.
As it was done we’ve started to use much more specific targeting and ad creatives for achieving the requested performance in compliance with pretty ambitious KPI’s of Castle Clash.