Results

Anews achieved 1st place in the category «News» on App Store and hold this position for 2 months.

Target GEO

Russia

TOP on App Store

20% of installs converted in order

Daily installs

> 1 000 installs per day

Goals

  • To acquire loyal users
  • To increase amount of traffic
  • To get into TOP of the «News» category

Our solution

In this case we had a news aggregator«Anews» as a promotion product. Using Anews it became possible to follow different websites, online newspapers, magazines, blogs and social networks channels with various content. The main goal was to create a target user profile considering content preferences of the target audience.

We have created several hypotheses about target users, generated creative approaches using various design layouts and news headlines to increase сlick-through rate of advertisements and to attract more loyal users.

Share

Client

Anews

App

Anews

Product

lifestyle

Platforms

 iOS

Services

MyTarget

Year

2014-2015