Results
Anews achieved 1st place in the category «News» on App Store and hold this position for 2 months.
Target GEO
Russia
TOP on App Store
20% of installs converted in order
Daily installs
> 1 000 installs per day
Goals
- To acquire loyal users
- To increase amount of traffic
- To get into TOP of the «News» category
Our solution
In this case we had a news aggregator«Anews» as a promotion product. Using Anews it became possible to follow different websites, online newspapers, magazines, blogs and social networks channels with various content. The main goal was to create a target user profile considering content preferences of the target audience.
We have created several hypotheses about target users, generated creative approaches using various design layouts and news headlines to increase сlick-through rate of advertisements and to attract more loyal users.
