Results

Anews achieved the 1-st place in the category “News” on App Store and hold this position for 2 months.

Installs

+ 2 000 000

Orders

20% of installs converted in order

Top Google Play, Food and drinks

1 place

Top App Store, Food and drinks

1 place

Goals

To acquire loyal users
To increase amount of traffic
To get into top of the “News” category

What we have done

In this case we had a news aggregator “Anews” as a promotion product. Using Anews it became possible to follow different websites, online newspapers, magazines, blogs and social networks channels with various content. The main goal was to create a target user profile considering content preferences of the target audience.
We have created several hypotheses about target users, generated creative approaches using various design layouts and news headlines to increase сlick-through rate of advertisements and to attract more loyal users.

Share

Client

Anews

App

Anews

Product

lifestyle

Platforms

 iOS

Services

MyTarget

Year

2014-2015