Project Description

Product: Mobile app DragonSoul

Targeting: RU,  iOS and Android

Traffic: Non incent

Action: Installation and start of the application

Campaign dates: 01.04.2016-till now

Objective:

  • Russian market penetration
  • Capture of active users
  • Increase of popularity of the app

The result:

  • Adsup was among the companies that introduced DragonSoul to the Russian market and promoted it successfully coping with ROI and Retention Rate KPI
  • 1,5 month after the launch, DragonSoul performance on Russian Market had the highest rating in comparison to other countries, according to Appanie.com data
  • More than 60000 Android installs
  • More than 15000 iOS installs